Mailchimp vs Brevo

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Here is how Mailchimp and Brevo compare on price, free plans and our scores. This quick view is built from the facts we have checked so far.

Overall winner

Brevo

Brevo scores 8.2/10 to Mailchimp’s 7.8/10 on our weighted scorecard. Best for: businesses with large contact lists that send occasional campaigns.

Category wins: Brevo 3, Mailchimp 1, tied 1. How we score

Mailchimp
BrevoOverall winner
Best forSmall businesses that want a well-known, all-in-one email toolBusinesses with large contact lists that send occasional campaigns
Paid plans from$13/monthEssentials plan, starting price (first 12 months currently $6.50/month)$9/monthStarter plan, from 5,000 emails a month, billed monthly ($8.08/month billed yearly) Better
Free planYesYes
Free trialNot listedNo
Overall score7.8/108.2/10 Better
Ease of use8.5/10 Better8.0/10
Features8.5/108.5/10
Value for money6.5/108.5/10 Better
Support7.0/107.5/10 Better
Key features
  • Drag-and-drop email builder
  • Customer journey automations
  • Signup forms and pop-ups
  • A/B testing
  • Audience segmentation
  • Email and SMS campaigns
  • Transactional email via API and SMTP
  • Drag-and-drop editor and templates
  • Marketing automation
  • A/B testing (Standard plan and up)
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Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

Mailchimp

Popular all-in-one email marketing platform with a free plan

7.8/10
Best for
Small businesses that want a well-known, all-in-one email tool
Paid plans from
$13/monthEssentials plan, starting price (first 12 months currently $6.50/month)
Free plan
Yes

What we like

  • Free plan for lists under 500 contacts
  • Polished templates and editor
  • Huge range of integrations

Watch out for

  • Gets expensive as your list grows
  • Advanced automation needs the Standard plan or higher
  • Prices include overage charges if you exceed limits

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

Brevo

Email, SMS and marketing automation with a free plan

8.2/10
Best for
Businesses with large contact lists that send occasional campaigns
Paid plans from
$9/monthStarter plan, from 5,000 emails a month, billed monthly ($8.08/month billed yearly)
Free plan
Yes
Free trial
No

What we like

  • Free plan sends up to 300 emails a day
  • Paid plans are priced by email volume
  • Email, SMS and transactional email in one platform
  • Starter plan from $9 a month

Watch out for

  • Free plan has a daily cap of 300 emails
  • Unlimited automations and A/B testing need the Standard plan
  • No free trial of paid plans

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

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