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Email Marketing Software Compared

Email marketing software lets you build a list, send newsletters and automate follow-up emails. We compare the main tools on price, ease of use, automation and deliverability, so a small team can pick one and start sending.

6 tools compared Prices checked 10 November 2026 How we score

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Compare the top email marketing tools

ToolBest forFree planPaid plans fromOur scoreLink
MailerLiteOur pick
Small businesses and creators sending regular newslettersYes$12/monthComfort plan, 500 subscribers, billed monthly ($10.80/month billed yearly)8.4/10Visit site MailerLite (opens in a new tab)
Brevo
Businesses with large contact lists that send occasional campaignsYes$9/monthStarter plan, from 5,000 emails a month, billed monthly ($8.08/month billed yearly)8.2/10Visit site Brevo (opens in a new tab)
Kit
Creators, bloggers and course sellers growing a newsletterYes$33/monthCreator plan, billed monthly ($390 billed yearly)8.0/10Visit site Kit (opens in a new tab)
GetResponse
Marketers who want email, landing pages and webinars in one placeYes$19/monthStarter plan, billed monthly (from the vendor FAQ; prices vary by currency)7.9/10Visit site GetResponse (opens in a new tab)
ActiveCampaign
Growing businesses that rely on advanced automationNo$15/monthStarter plan, 1,000 contacts, billed yearly7.9/10Visit site ActiveCampaign (opens in a new tab)
Mailchimp
Small businesses that want a well-known, all-in-one email toolYes$13/monthEssentials plan, starting price (first 12 months currently $6.50/month)7.8/10Visit site Mailchimp (opens in a new tab)

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

Head-to-head comparisons

See two tools side by side, with prices, scores and an overall winner.

Email Marketing reviews and guides