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CRM Software Compared
A CRM keeps your contacts, deals and follow-ups in one place, so leads don’t slip through the cracks. We compare the popular CRMs on pricing, pipeline features, ease of setup and how well they fit a small sales team.
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Compare the top CRMs
| Tool | Best for | Free plan | Paid plans from | Our score | Link |
|---|---|---|---|---|---|
 HubSpot CRMOur pick | Small teams that want a free CRM they can grow into | Yes | $7/monthStarter, per seat, billed yearly (limited-time 65% discount when checked) | 8.5/10 | Visit site HubSpot CRM (opens in a new tab) |
 Pipedrive | Small sales teams that live in their pipeline | No | $14/monthLite plan, per seat, billed annually | 8.3/10 | Visit site Pipedrive (opens in a new tab) |
 Zoho CRM | Budget-conscious teams that want lots of features | Yes | $14/monthStandard edition, per user, billed annually ($20 billed monthly) | 8.0/10 | Visit site Zoho CRM (opens in a new tab) |
 Freshsales | Small sales teams that want calling and email in one CRM | Not listed | $9/monthGrowth plan, per user, billed annually | 7.9/10 | Visit site Freshsales (opens in a new tab) |
 Salesforce Starter | Businesses that expect to scale onto Salesforce later | No | $25/monthStarter Suite, per user, billed monthly or annually | 7.5/10 | Visit site Salesforce Starter (opens in a new tab) |
Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.
Head-to-head comparisons
See two tools side by side, with prices, scores and an overall winner.
CRM reviews and guides
Coming soon. Our in-depth CRM reviews are being written now. Until then, use the table above or compare any two tools side by side.