Kit vs MailerLite

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Here is how Kit and MailerLite compare on price, free plans and our scores. This quick view is built from the facts we have checked so far.

Overall winner

MailerLite

MailerLite scores 8.4/10 to Kit’s 8.0/10 on our weighted scorecard. Best for: small businesses and creators sending regular newsletters.

Category wins: MailerLite 3, Kit 1, tied 1. How we score

Kit
MailerLiteOverall winner
Best forCreators, bloggers and course sellers growing a newsletterSmall businesses and creators sending regular newsletters
Paid plans from$33/monthCreator plan, billed monthly ($390 billed yearly)$12/monthComfort plan, 500 subscribers, billed monthly ($10.80/month billed yearly) Better
Free planYesYes
Free trial14 days14 days
Overall score8.0/108.4/10 Better
Ease of use8.5/109.0/10 Better
Features8.0/108.0/10
Value for money7.5/108.5/10 Better
Support8.0/10 Better7.5/10
Key features
  • Visual automations
  • Landing pages and forms
  • Paid newsletters and digital products
  • Creator recommendations network
  • Subscriber tagging
  • Drag-and-drop email editor
  • Email automations
  • Landing pages and websites
  • Signup forms
  • Sell digital products and bookings
Visit site Kit (opens in a new tab)Visit site MailerLite (opens in a new tab)

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

Kit

Email marketing built for creators, with a generous free plan

8.0/10
Best for
Creators, bloggers and course sellers growing a newsletter
Paid plans from
$33/monthCreator plan, billed monthly ($390 billed yearly)
Free plan
Yes
Free trial
14 days

What we like

  • Free plan for up to 10,000 subscribers
  • Simple, tag-based subscriber management
  • Built-in tools to sell digital products and paid newsletters

Watch out for

  • Paid plans cost more than most rivals
  • Fewer email design templates
  • Aimed at creators more than traditional businesses

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

MailerLite

Email marketing with a clean editor and a free plan for small lists

8.4/10
Best for
Small businesses and creators sending regular newsletters
Paid plans from
$12/monthComfort plan, 500 subscribers, billed monthly ($10.80/month billed yearly)
Free plan
Yes
Free trial
14 days

What we like

  • Free plan includes automations and a landing page
  • Simple, clean editor that is quick to learn
  • 14-day trial of premium features, no credit card needed
  • Paid plans start at $12 a month

Watch out for

  • Free plan is capped at 250 subscribers
  • Free plan allows only 3 active automations and 3 forms
  • 24/7 live chat support only on the Power plan

Prices checked on the vendors’ websites on 10 November 2026. Prices change often, so check before you buy.

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